General Reflection
As mentioned in my semester statement, this class and this project were experiences that initially shocked me but soon became second nature and an enjoyable experience. I was initially stumped as we began working on this project, trying to understand what Airlie was, what they wanted, and how we could provide it. Up until this class, I was only a photographer and editor, never a graphic designer, never a digital artist, never a videographer. Just a photographer.
As we progressed though, I started learning more about how everything intertwined and eventually produced quality work for the client on December 6th, 2023, even if I was unable to be there to present it. The work created on my behalf includes the following:
Overall, I enjoyed working with Airlie and the class, which taught lots of lessons about teams that I didn’t quite expect. If I could do it all again, I would try to involve myself a bit more in the beginning of the process. This semester early on, I just assumed that others would do the busy work, but in a class like this you have to ask for the good work, or you get assigned the busy work. I would definitely do it again, but have my end-of-semester mindset going into the beginning of the semester.
As we progressed though, I started learning more about how everything intertwined and eventually produced quality work for the client on December 6th, 2023, even if I was unable to be there to present it. The work created on my behalf includes the following:
- Photography
- Class Trip
- Fall Festival
- Airlie at Your Table
- Class Segment
- Master Chef
- Theme Jingle Mastering (By Julia Shavel
- Business Cards
Overall, I enjoyed working with Airlie and the class, which taught lots of lessons about teams that I didn’t quite expect. If I could do it all again, I would try to involve myself a bit more in the beginning of the process. This semester early on, I just assumed that others would do the busy work, but in a class like this you have to ask for the good work, or you get assigned the busy work. I would definitely do it again, but have my end-of-semester mindset going into the beginning of the semester.
Photography Reflection
When photographing at Airlie, many factors made this an experience I would not forget. The most notable of these was not catching the bus on the first trip. This timeliness mistake was one that I regret deeply, not only because of the Uber cost, but because of the impression it created on only the fourth week of class. If there was one major thing I could do differently, it would have been to be on time for this meeting.
On a more positive note, I found that my photographs showed a lot of growth from the first to the second visit to Airlie. This is due to the fact that on the second visit, I was able to roam as I pleased and since I knew the area, I was able to choose the areas I knew would look good as publicity material to spend more time at.
While photographing was fun, it was also probably the least educational portion of the assignment due to its lack of direct communication with the client.
On a more positive note, I found that my photographs showed a lot of growth from the first to the second visit to Airlie. This is due to the fact that on the second visit, I was able to roam as I pleased and since I knew the area, I was able to choose the areas I knew would look good as publicity material to spend more time at.
While photographing was fun, it was also probably the least educational portion of the assignment due to its lack of direct communication with the client.
Airlie at Your Table Reflection
Airlie at Your Table was an experience that took a lot of time and effort. In my opinion, this was the most intensive project we took on but one that I enjoyed doing.
Within my group, we had a good dynamic where everyone respected each other and gave helpful feedback alongside being willing to step in when needed to other roles. For example, although Cruz was audio, he stepped into video for a few shots to help capture some b-roll for the project.
That being said, there were parts I would do differently next time. As per most film sets, I should have arrived either an hour early to set up beforehand, and scoped the area prior to setting up which would make recording and setting shots up a lot less stressful. I found out that having the idea in my head doesn’t directly translate to anything until I see the spot in person, so scoping would have been a huge beneficial part on my end which would have resulted in many things, including us providing a shorter table for Julia.
Within my group, we had a good dynamic where everyone respected each other and gave helpful feedback alongside being willing to step in when needed to other roles. For example, although Cruz was audio, he stepped into video for a few shots to help capture some b-roll for the project.
That being said, there were parts I would do differently next time. As per most film sets, I should have arrived either an hour early to set up beforehand, and scoped the area prior to setting up which would make recording and setting shots up a lot less stressful. I found out that having the idea in my head doesn’t directly translate to anything until I see the spot in person, so scoping would have been a huge beneficial part on my end which would have resulted in many things, including us providing a shorter table for Julia.
Business Cards Reflection
This portion of the project was the most client-involved on my end, and it was the part that I quite enjoyed. Throughout this part I was able to combine portions of other people’s projects (Sam) to make a business card for each Airlie employee and Airlie@AU employee who came to our meeting on December 6th, alongside a template to create one for anyone who needs one in the future.
For positive notes, I quite enjoyed making a small “token” for each person to take that has their own information while also remaining part of the cohesive design. It went through multiple revisions, each with a similar feel, but kept feeling put together the further the revisions went.
However, I was not too thrilled with some of the spacing on the Airlie@AU cards. I felt that the logos were uncomfortably close to the words, but my only solution with the time I had would have been to shrink the text. This is not something that we’re able to do due to visibility issues. If I could go back and do this again I would try to find another solution to this that does not compromise either the logo size or the text size.
For positive notes, I quite enjoyed making a small “token” for each person to take that has their own information while also remaining part of the cohesive design. It went through multiple revisions, each with a similar feel, but kept feeling put together the further the revisions went.
However, I was not too thrilled with some of the spacing on the Airlie@AU cards. I felt that the logos were uncomfortably close to the words, but my only solution with the time I had would have been to shrink the text. This is not something that we’re able to do due to visibility issues. If I could go back and do this again I would try to find another solution to this that does not compromise either the logo size or the text size.